Monthly Archives: August 2018

WHY YOUR ANALYTICS PROGRAM IS STRUGGLING

I have a buddy who’s a golfer—really more of a duffer, but he tries hard....

IS DATA REALLY AN ASSET?

What is most significant today about the relationship of data and business strategy, and can...

MARKETING TO MACHINES IN THE AGE OF ALGORITHMS: PART II

In part one of this two-part blog, we looked at how algorithms are influencing our...